GEO - Generative Engine Optimization
With a GEO audit we analyse how your brand is cited by generative engines and AI answers (ChatGPT, Google AI Overviews, Perplexity, Gemini) and optimise it to get cited and recommended.
Get in touch todayWith a GEO audit we analyse how your brand is cited by generative engines and AI answers (ChatGPT, Google AI Overviews, Perplexity, Gemini) and optimise it to get cited and recommended.
GEO (Generative Engine Optimization) is the evolution of SEO for the AI era: it optimises your brand's presence in answers generated by AI engines and assistants such as ChatGPT, Google AI Overviews, Perplexity and Gemini.
People increasingly search through conversational answers. The goal is not just to rank among links, but to be cited, recommended and used as a source by generative models.
GEO Audit: how AI sees you
The starting point is a GEO audit: we analyse whether and how your brand is cited by AI assistants for your industry queries, compare your presence with competitors and pinpoint what stops you from being chosen as a source. From there we build a concrete action plan.
What's included
- AI citation analysis — how (and whether) your brand is cited by assistants, on which queries and against which competitors.
- Optimisation of content and structured data — to become a clear source that models can easily extract.
- Authority and E-E-A-T signals — we build the credibility that AI recognises and rewards.
- Owning conversational queries — the industry questions your audience puts to assistants.
- Citation monitoring — we keep mentions and sentiment across the main generative engines under control.
How we work
We start from the real prompts your audience uses to query AI assistants, check where the brand appears (or is missing) and reconstruct the sources the models use to answer. From there we define the work on content, entities and authority that increases the likelihood of being cited, measuring progress over time.
Why GEO with BlackFrog
We combine SEO, content and knowledge of generative models to make your brand visible where people search today: inside AI answers. A presence built to last even as search behaviour changes.
- Presence in AI answers: the brand is cited and recommended where it was previously invisible.
- New, qualified traffic: you capture users who no longer go through traditional search.
- Perceived authority: being the source for an AI assistant strengthens trust in the brand.
Get in touch
FAQ
What is a GEO audit?
A GEO audit is the analysis of how your brand appears (or not) in AI-generated answers: which queries cite you, which sources you compete with, and what improvements to content, structured data and authority can boost your presence in generative engines.
What is the difference between SEO and GEO?
SEO aims to rank pages in search results; GEO aims to get your brand cited and recommended in AI-generated answers. They are complementary and reinforce each other.
Which generative engines do you cover?
ChatGPT, Google AI Overviews, Perplexity, Gemini and other AI assistants, as well as the generative answers integrated into traditional search engines.
Can GEO results be measured?
Yes: we monitor whether and how your brand is cited in AI answers for relevant queries and track this over time, along with the resulting traffic and conversions.