Google Merchant Center feed audit
Your product feed is the engine of your visibility on Google Shopping. If it's incomplete or full of errors, you lose coverage and products get disapproved. We analyse it and tell you, data in hand, what to fix.
Request the auditThe Google Merchant Center feed is the set of data that presents your products to Google: it powers both paid Shopping campaigns and the free product listings. The more complete, consistent and high-quality the data, the more products are eligible and visible. A neglected feed, on the other hand, means disapprovals, reduced coverage and wasted budget. For anyone managing large catalogues, keeping the feed in order is a real competitive advantage.
What we analyse
How clear, complete and useful they are in helping Google and the user understand the product.
Completeness and consistency of the information, both required and recommended.
Correct identification and categorisation of the products in your catalogue.
Alignment between what's in the feed and what actually appears on the site.
Quality and compliance of product images with Google's requirements.
The Merchant Center warnings, their causes and the impact on visibility.
What you get
At the end of the audit
- A clear report with the issues in priority order
- The list of errors and disapprovals, with their causes
- Actionable recommendations on what to fix and how
- The quick wins with the highest impact on coverage
- The consistency between feed and site (data and availability)
It's an analysis-and-guidance service. We hand you the diagnosis and the actionable recommendations — what to fix and how — ready to implement on your own or with your development team. We don't edit the feed for you: we give you the exact path to follow.
What changes after the fixes
Illustrative trend of product visibility on Google Shopping: after a stable starting period, growth begins as soon as the fixes recommended in the audit are applied and continues to around +65%. Real results depend on the starting state of your feed and the size of your catalogue.
The most common feed problems
Missing or inconsistent data: information absent or different between feed and site, causing disapprovals.
Poorly descriptive titles: generic titles that don't help Google understand (and show) the product for the right searches.
Non-compliant images: low quality or unmet requirements that block products.
Misaligned price and availability: the classic reason for disapproval when feed and site don't match.
Wrong categorisation: mis-classified products that fall outside the relevant searches.
Always up to date with Google's requirements
Google frequently updates feed requirements, policies and Merchant Center and Shopping specifications. We keep constant track of these updates, so the audit always reflects the latest rules and the guidance you receive applies today — not to guidelines that are already out of date.
The feed audit is the natural complement of e-commerce SEO: the same goal — getting your products found on Google — seen from the data side. Want a snapshot of your feed? Request the audit.
Frequently asked questions about the feed audit
What is the Google Merchant Center feed?
It's the structured set of your product data (information, prices, availability, images) that you send to Google Merchant Center. From that feed Google builds the product listings shown on Shopping, both in paid campaigns and in the free listings.
Why run a feed audit?
Because a feed with incomplete, inconsistent or non-compliant data causes disapprovals and reduces coverage: products that aren't shown are lost sales. The audit finds errors and room for improvement and ranks them by priority, so you act first where it matters most.
Does the audit also help the free listings?
Yes. Feed quality matters both for paid campaigns and for Google's free product listings: the same clean data improves visibility in both cases, regardless of advertising budget.
How often should the feed be reviewed?
It depends on how much the catalogue changes, but a periodic review is recommended, especially when Google's requirements are updated or when disapprovals increase. For large, dynamic catalogues a regular check stops small errors from multiplying.
Is it an SEO service or an advertising one?
We approach it from the data-quality and product-visibility side, in continuity with e-commerce SEO. It's complementary to campaigns: a clean feed also makes any advertising more effective, but the value already lands on the free listings.
Do you implement the feed fixes yourselves?
No: the audit is an analysis service with actionable guidance. We hand you a clear diagnosis and recommendations — what to fix and how — that you can apply on your own or with your team and developers. It's guidance and prioritisation, not direct work on the feed.