E-commerce SEO
Our e-commerce SEO services for both B2C and B2B platforms enhance product visibility, driving organic traffic and increasing sales. We employ targeted strategies tailored for platforms such as Magento, Shopify, and Salesforce Commerce Cloud, among others. By focusing on optimizing categories, product descriptions, and customer reviews, we ensure an exceptional user experience.
Contact us todayOur e-commerce SEO services for both B2C and B2B platforms enhance product visibility, driving organic traffic and increasing sales. We employ targeted strategies tailored for platforms such as Magento, Shopify, and Salesforce Commerce Cloud, among others. By focusing on optimizing categories, product descriptions, and customer reviews, we ensure an exceptional user experience.
E-commerce SEO requires specific skills: managing large catalogues, category and product pages, structured data, faceted navigation and performance. We optimise the whole funnel, from discovery to purchase.
We work on platforms such as Magento, Shopify, Salesforce Commerce Cloud and other CMSs, with B2C, B2B and B2B2C strategies. On an e-commerce site, every lost position is revenue going to a competitor: that is why we always think in terms of revenue, not just visits.
What's included
- Category and product page optimisation — the pages that generate revenue, refined to capture purchase-ready searches.
- Product structured data, reviews and pricing — for richer, more visible results in the SERPs.
- Faceted navigation, pagination and duplicates — handled so as not to waste crawl budget or dilute value.
- Performance and Core Web Vitals — a fast, stable page ranks better and converts more.
How we work
We start from the pages with the greatest commercial potential, resolve the technical issues that hold back catalogue indexing and strengthen categories and product pages with useful content. We measure results in terms of traffic, rankings and revenue, acting where the impact on the business is highest.
Merchant Center and product feed: more performance on the Shopping channel
On an e-commerce site, organic visibility and Google Shopping reinforce each other: the same product data you optimise for SEO also feeds your Google Merchant Center feed. A well-tended feed — accurate titles, descriptions, attributes (GTIN, brand, category, availability), images and prices — improves ad relevance, reduces disapprovals and lowers the cost per conversion of Shopping and Performance Max campaigns.
Through a dedicated feed audit we analyse data, attributes, images and disapprovals and give you actionable guidance on what to fix and how — from titles based on real search intent to attribute mapping and Product structured data aligned with the feed. We don't edit the feed for you: we give you the path to follow, on your own or with your team. And because Google frequently updates Merchant Center and Shopping requirements and policies, we stay up to date, so the guidance reflects the latest rules. Learn more in our Merchant Center feed audit service.
Why BlackFrog
We grow organic traffic and sales with work that combines technical SEO, product content and attention to the buying experience.
- More on-target traffic: users close to buying, not just browsers.
- A better-indexed catalogue: more product pages visible on Google.
- Rising conversions: a faster experience and more convincing product pages.
Generate product pages with AI
Got a large catalogue? With eCommerce AI you generate unique, optimised product descriptions at scale, even ready in HTML for your site.
Discover eCommerce AIGet in touch
FAQ
Which platforms do you work on?
Magento, Shopify, Salesforce Commerce Cloud and many other CMSs, for B2C, B2B and B2B2C projects.
How do you handle very large catalogues?
With strategies for categories, product pages and structured data, plus management of faceted navigation, pagination and duplicate content to avoid wasting crawl budget.
Does e-commerce SEO also help conversions?
Yes: we work on content, performance and the buying experience, because more qualified traffic also means more sales.
How do you handle out-of-stock or seasonal products?
We define clear rules for out-of-stock, discontinued and seasonal products: keeping the page, redirecting or de-indexing depending on the case, so as not to dilute the authority acquired or create errors.
Do you also handle the Google Merchant Center feed?
We handle it through an audit: we analyse the feed and give you guidance on what to fix (titles, attributes, GTIN, images, availability, prices) to increase relevance and performance on Shopping and Performance Max. We don't edit the feed for you: we guide the implementation and stay up to date with Google's requirements. It's our dedicated Merchant Center feed audit.